Branding is what your company believes in, why it exists, and how consumers feel about your business and products. Branding promotes loyalty and long-term commitment. The visual components of your brand include your company name, logo, tagline, fonts, and color scheme. These elements identify your brand and create an association in people’s minds between their desires and beliefs and your company’s ideals.
Marketing encompasses strategies to build awareness of your company’s products and services and to promote and protect the brand. Every message about your company is part of your marketing, including all social media interactions, customer service, personal relationships, printed materials, websites, social media profile pages, and anything that contains your brand imagery.
Advertising is a subset of marketing, focused mostly on acquiring customers and driving sales. It generally relates to paid campaigns that are carefully written and designed to reach a target audience through various media, including online, newspapers, magazines, posters, television, and radio.
