Branding and Advertising
Branding and Advertising
Branding
Branding is what your company believes in, why it exists, and how consumers feel about your business and products. Branding builds loyalty and long-term commitment. Its visual components include your company name, logo, tagline, fonts, and colour scheme — elements that identify your brand and create an association in people's minds between their desires and beliefs and your company's ideals.
Marketing
Marketing encompasses the strategies used to build awareness of your company's products and services, and to promote and protect your brand. Every message about your company is part of your marketing — social media interactions, customer service, personal relationships, printed materials, websites, social profiles, and anything carrying your brand imagery.
Advertising
Advertising is a subset of marketing, focused mainly on acquiring customers and driving sales. It generally involves paid campaigns carefully written and designed to reach a target audience through various media — online, newspapers, magazines, posters, television, and radio.
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